Our interactive mobile first solution shows KPI's from 4 points of view
In the first tab, the main KPI's - including traffic metrics - are compared to previous year data.
In the upper part of the screen, the filter section allows users to interact with data, especially with predefined periods (such as Year to Date, Quarter to Date, etc) or selecting budget and channel type.
The second tab, the Sales section - compared to previous year and budget - is segmented by Region, and shows the top performing cities.
Once selected, each region can unlock the underlying geographical hierarchy in order to drill down data for top cities.
It's also possible to switch the default metric, focusing on other values like traffic volumes.
The third tab is based on channel analysis in order to see how sales performed in different periods according to the selected filters such as geographical region or budget type.
The fourth tab is filterable in the upper section. It represents KPI's compared to previous year values in a sort of tree form, starting from sales on the left to derived metrics such as Conversion Rate in the lower-right corner.