Data Semantics - Web and Social Analytics with Brand Sentiment Analysis

Discover insights about your Web and Social Media performance on a single platform. Understand your brand sentiment on these dashboards directly, without logging into disparate analytics sources.

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Explore the possibility of getting accurate insights about your digital marketing activities using the Web and Social Media Analytics Dashboards.

This solution is designed for brands and enterprises that are actively conducting digital marketing and social media activities to promote their brands or products.

Although social media platforms and Google Analytics share insights on their respective platforms, it is quite tedious for a Marketer to gather the data from these disparate sources. We took this problem and created a solution on Power BI to consolidate the data onto a single platform and provide relevant, accurate insights.

These dashboards are also built to identify the brand sentiment across platforms, making it a perfect tool to track and monitor the impact of marketing campaigns. The solution uses Text Analysis to capture the sentiment of users by reading their comments and replies, making it a comprehensive solution for a digital marketer.

Implement this solution for your Marketing insights using Power BI and track your marketing campaigns effortlessly.


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