Every day your business generates more data on sales revenue, marketing performance, customer interactions, inventory levels, production metrics, staffing levels, costs, and other KPIs. But with so much data to sift through, it can be difficult for people to see the story it tells.
Data visualization helps you turn all that granular data into easily understood, visually compelling—and useful—business information. By tapping into external data sources, today’s data visualization tools don’t simply let you see your KPIs more clearly, they unify data and apply AI-driven analytics to reveal relationships between your KPIs, the market, and the world.
The benefits of data visualization
Hidden within your data lie important insights that can help drive business forward. But the challenge is that you can’t always connect the dots by looking at raw numbers alone. When you look at your data presented in a visual format, patterns, connections, and other “a-ha” insights emerge that would otherwise remain out of sight.
Data visualization brings data to life, making you the master storyteller of the insights hidden within your numbers. Through live data dashboards, interactive reports, charts, graphs, and other visual representations, data visualization helps users develop powerful business insight quickly and effectively.
How to make the most of data visualization
Being able to see the story within the numbers makes data visualization a powerful tool for sharing and communicating information. Data visualization can be used for demonstrating performance, communicating trends, understanding the impact of new strategies, showing relationships, and beyond. These representations can be powerful tools for communication and collaboration, bringing greater value to reports, journalism, apps, or any context where sharing information is required.