What is data visualisation?
A beginner’s guide
Every day your business generates more data on sales revenue, marketing performance, customer interactions, stock levels, production metrics, staffing levels, costs, and other KPIs. But with so much data to sift through, it can be difficult for people to see the story it tells.
Data visualisation helps you turn all that granular data into easily understood, visually compelling—and useful—business information. By tapping into external data sources, today’s data visualisation tools don’t simply let you see your KPIs more clearly, they unify data and apply AI-driven analytics to reveal relationships between your KPIs, the market, and the world.