Why Microsoft Power BI
Explore the top reasons organisations choose Power BI to meet their self-service and enterprise business intelligence (BI) needs.
Why Microsoft Power BI
Explore the top reasons organisations choose Power BI to meet their self-service and enterprise business intelligence (BI) needs.
Reinvent report building with Copilot in Power BI
Uncover insights faster with Copilot in Power BI. Describe what you need—including reports, narrative summaries, and calculations—or ask a question about your data, and Copilot analyses, pulls, and visualises the right information.
Recognised as a Leader
See why Microsoft is named a Leader in the April 2023 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any supplier, product or service depicted in its research publications, and does not advise technology users to select only those suppliers with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner is a registered trademark and service mark and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Build your business on secure data analytics
Apply sensitivity labels to Power BI data using Microsoft Information Protection in the familiar Microsoft 365 experience.
Extend data loss prevention and governance to Power BI users—including report sharing—with Microsoft Cloud App Security.
Better meet privacy and regulatory requirements with oversight of sensitive data through bring your own key (BYOK).
Better protect your organisational data by using Power BI security with service tags, Azure Private Link, and Azure Virtual Network.
Put BI in everyone’s hands—economically
Create a data-driven culture across your organisation by offering everyone BI and analytics capabilities with Power BI Desktop (free to use) and Power BI Pro (available for a low monthly price per user).
Get rapid, user-driven innovation
Receive weekly and monthly updates that improve Power BI features and capabilities—based on thousands of ideas submitted annually from a community of more than half a million members worldwide.
Unify self-service and enterprise analytics
Meet both your self-service and enterprise data analytics needs on a single platform. Access powerful semantic models, an application lifecycle management (ALM) toolkit, an open connectivity framework, and fixed-layout, pixel-perfect paginated reports.
Create deeper, more helpful insights
Turn your data into a competitive advantage by using Power BI and Azure together to connect, combine, and analyse your entire data estate.
Find answers fast with industry-leading AI
Take advantage of the latest advances in Microsoft AI to help non-data scientists prepare data, build machine learning models, and find insights quickly from both structured and unstructured data, including text and images.
Improve publishing efficiency and accuracy of BI content
Quickly identify differences and move content from development and testing to production with confidence using the simple visual cues in deployment pipelines.
Get unparalleled Excel interoperation
Anyone who’s familiar with Microsoft 365 can easily connect Excel queries, data models, and reports to Power BI Dashboards—helping to quickly gather, analyse, publish, and share Excel business data in new ways.
Turn insights into action
Go from data to insights and insights to action with Microsoft Power Platform—combining Power BI with Power Apps and Power Automate to easily build business applications and automate workflows.
Stream analytics in real time
Know what’s happening now, not just in the past. From factory sensors to social media sources, get access to real-time analytics so you’re always ready to make timely decisions.
Create data dashboards and visualisations in minutes
