Note: The Google Analytics content pack and the connector in Power BI Desktop rely on the Google Analytics Core Reporting API. As such, features and availability may vary over time.
You can connect to Google Analytics data using the Google Analytics connector. To connect, follow these steps:
In Power BI Desktop, select Get Data from the Home ribbon tab.
In the Get Data window, select Other from the categories in the left pane.
Select Google Analytics from the selections in the right pane.
At the bottom of the window, select Connect.
You're prompted with a dialog that explains that the connector is a Third-Party Service, and warns about how features and availability may change over time, and other clarifications.
When you select Continue, you're prompted to sign in to Google Analytics.
When you enter your credentials, you're prompted that Power BI would like to have offline access. This is how you use Power BI Desktop to access your Google Analytics data.
Once you accept, Power BI Desktop shows that you're currently signed in.
Select Connect, and your Google Analytics data is connected to Power BI Desktop, and loads the data.
Although we attempt to release updates in accordance with any changes, the API may change in a way that affects the results of the queries we generate. In some cases, certain queries may no longer be supported. Due to this dependency we cannot guarantee the results of your queries when using this connector.
More details on changes to the Google Analytics API can be found in their changelog.