Google Analytics Integration

Visualize and expand your Google Analytics dashboards with Microsoft Power BI

Expand the power of your Google Analytics data. Import and compare data from comparable data sources and aggregators. Develop more compelling visual reports with broader correlations.

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Power BI + Google Analytics = Custom reporting for your web data

Get deeper answers to data questions

By amplifying your web data in Power BI, you can uncover hidden relationships or patterns that point to completely new opportunities. Ask different questions of your data to discover innovative marketing ideas and ways to attract new customers.

Explore your data in new ways

Correlate your GA data with external data trends that are influencing the marketplace. You can connect marketing data to data from other parts of the company, or import data from external sources and evaluate your web performance against industry trends.

Expand your business insights

Tracking site visitor behavior is only the beginning of measuring business and brand performance. Put Power BI to work on your Google Analytics data to help take business insights to a higher level.

Experience your data. Any data.

Connect to what matters to you. Excel spreadsheets, on-premises data sources, big data, streaming data, and cloud services: it doesn't matter what type of data you want or where it lives, connect to hundreds of data sources with Power BI. More sources added monthly.

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