Why Power B I
Why Power B I

Why Power BI

Explore the top reasons organizations choose Power BI to meet their self-service and enterprise business intelligence (BI) needs.

Why Power BI

Explore the top reasons organizations choose Power BI to meet their self-service and enterprise business intelligence (BI) needs.

Rely on one of the largest and fastest-growing business intelligence clouds

Create and share interactive data visualizations across global datacenters, including national clouds to meet your compliance and regulation needs.

Gartner Magic Quadrant for Analytics and Business Intelligence Platforms

Trust an industry leader

Gartner recognizes Microsoft as a Leader for the fourteenth consecutive year in the 2021 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.

Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, February 15, 2021, James Richardson, Kurt Schlegel, Rita Sallam, Austin Kronz, Julian Sun

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft.

Build your business on secure data analytics

Apply sensitivity labels to Power BI data using Microsoft Information Protection in the familiar Microsoft 365 experience.

Extend data loss prevention and governance to Power BI users—including report sharing—with Microsoft Cloud App Security.

Better meet privacy and regulatory requirements with oversight of sensitive data through BYOK (bring your own key).

Better protect your organizational data by using Power BI security with service tags, Azure Private Link, and (coming soon) Azure Virtual Network.

Man using Power B I on tablet

Put BI in everyone’s hands—economically

Because Power BI Desktop is free to use and Power BI Pro is available for a low monthly price per user, you can cost-effectively offer everyone BI and analytics capabilities to drive a data culture across your org.

Person using Power B I on laptop

Get rapid, user-driven innovation

Receive weekly and monthly updates that improve Power BI features and capabilities—based on thousands of ideas submitted annually from a community of more than half a million members worldwide.

Screenshot showing how to unify self-service and enterprise analytics

Unify self-service and enterprise analytics

Meet both your self-service and enterprise data analytics needs on a single platform. Access powerful semantic models, an application lifecycle management (ALM) toolkit, an open connectivity framework, and fixed-layout, pixel-perfect paginated reports.

Screenshot showing how to accelerate big data prep with Azure

Accelerate big data prep with Azure

Simplify how you analyze and share large volumes of data. By using a no-limits Azure data lake, you’ll reduce the time it takes to get insights and increase collaboration between business analysts, data engineers, and data scientists.

Screenshot showing how to find answers fast with industry-leading AI

Find answers fast with industry-leading AI

Take advantage of the latest advances in Microsoft AI to help non-data scientists prepare data, build machine learning models, and find insights quickly from both structured and unstructured data, including text and images.

Screenshot showing how to improve publishing efficiency and accuracy of B I content

Improve publishing efficiency and accuracy of BI content

Quickly identify differences and move content from development and testing to production with confidence using the simple visual cues in deployment pipelines.

Screenshot showing how to get unparalleled Excel integration

Get unparalleled Excel integration

Anyone who’s familiar with Microsoft 365 can easily connect Excel queries, data models, and reports to Power BI Dashboards—helping to quickly gather, analyze, publish, and share Excel business data in new ways.

Screenshot showing how to turn insights into action

Turn insights into action

Go from data to insights and insights to action with Microsoft Power Platform—combining Power BI with Power Apps and Power Automate to easily build business applications and automate workflows.

Stream analytics in real time

Know what’s happening now, not just in the past. From factory sensors to social media sources, get access to real-time analytics so you’re always ready to make timely decisions.

Create data dashboards and visualizations in minutes

Various devices with Power B I