walkerscott - Marketing Analytics
Optimize your marketing effectiveness This solution is designed to enable marketing managers to easily analyse their online and offline marketing effectiveness in a sophisticated manner. It is customized for a global FMCG company but can be branded or configured to your specific industry, function and team structure.
Partner de contacto Ver vídeo
- Gold Cloud Platform
- Gold Data Analytics
Optimize your marketing effectiveness
This solution is designed to enable marketing managers to easily analyse their online and offline marketing effectiveness in a sophisticated manner. It is customized for a global FMCG company but can be branded or configured to your specific industry, function and team structure.
Identify problem areas and devise effective and targeted interventions through:
- Understanding impression and lead trends and patterns across regions, business groups via all online and offline marketing channels
- Analyzing conversion rate marketing funnel metrics at an overall and detailed levels
- Identifying spend on and top/bottom performing products across each marketing funnel
- Estimating reach based on offline ads and AR/PR activities and analyzing market sentiment across product categories
The solution comes with all the out-of-the-box functionalities within Power BI - ability to:
- View and subscribe to reports on the go on the Power BI mobile app
- Set up alerts to notify you when data in your reports changes beyond limits you set
- Connect to other relevant data sources and mash these together
- Transform data and add new metrics and reports / edit existing reports
- Perform ad-hoc analysis and dig deeper using the built-in analytics capabilities
- Collaborate on and share customized dashboards and interactive reports
- Keep data secure while giving user groups access to the insights they need
¿Desea convertirse en partner de Power BI?
Los partners certificados constituyen un componente importante del equipo. Busque nuevas oportunidades de negocio, cree conexiones y comparta el talento y la experiencia de su empresa con los usuarios de Power BI de todo el mundo.
RegístreseConozca las ventajas de convertirse en partner