This solution combines internal sales and external consumption data to provide a view on the trade profitability. That is all around understanding the margin the manufacturer is making on its products and the value of those products to the retailer. Being able to analyse this information, across a number of different business axes, such as product, category, channel, and customer and across the income and cost drivers can deliver powerful insights. Insights that will enable you to make more informed decisions, such as where to place your trade investments for greatest potential return, how to best optimise your product portfolio, how to set pricing levels and which products to push in different channels.

Having a true understanding of your value to your customers, and potential threats and opportunities can help you to defend your position and spot growth potential with your customers to foster a mutually beneficial relationship.

An application such as this provides benefit to range of business functions in both strategic and operational decision-making. The demonstration illustrates some strong use-cases for the application of advanced analytics which show how you can get to better insights, quicker that can change the way your organisation makes decisions.