Customer Analytics built on Microsoft Azure
For a business to grow it is essential to retain and build upon its customer base. This provides a platform on which revenue can increase, thus placing the business on a cyclical upward trajectory. Retaining the customer base requires not only good customer service, competitive pricing and desirable products, but also marketing and promotional strategies that are efficient, timely and, as not all customers have the same needs, aimed at the right group or segment of customers.
Providing the capability to understand the customer, track behavior and predict future needs enables the business to be able to plan, react and influence external factors that are core to the business. The Customer Analytics built on Microsoft Azure solution provides that capability via dedicated Power BI interactive screens for Business Executives, Marketing Managers and Customer Service personnel.
Solution focuses that bring speed to intelligence:
360º view of customer for a single source of truth
Predicting customer context and provide personalization using Machine Learning
Widely distribute analytic insights to customer touch points for decision augmentation or automation
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