Rightpoint - Marketing and Communications

In this showcase, we highlight how Microsoft Power BI can be used by marketing and communications organizations to measure the performance of their activities across a variety of internal and external channels.

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Marketing and Communications Performance

Employee Engagement is an important ingredient in the success of internal communications. Our solution gathers intranet page and visit analytics from solutions like SharePoint, Yammer and Office 365 and presents insights necessary to gauge the success of internal communications.

Social media engagement has become an increasing focus for many marketing organizations. Sites like Twitter, Facebook, LinkedIn, and YouTube can be a vital ingredient in the overall success of marketing initiatives. Our solution utilized published API’s to gather data from these sources and provide key insight on audience interaction and engagement.

Additionally, media relations, publications and email campaigns can be essential to overall communications performance. The Rightpoint solution integrates with key data sources such as Factiva, Newsweaver, and others to gather metrics that highlight the overall success of media and public relations initiatives.

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