VMob uses real-time contextual analytics to give retailers the ability to create highly personalized marketing campaigns which reach customers at the right time and place. Tracking and exploring your VMob data is easy with Power BI and the VMob content pack. Power BI retrieves your data, including User Statistics, Retail KPI and Campaign Performance, and then builds an out-of-box dashboard and reports based on that data.

This post will provide an overview on how the Power BI content pack helps users explore and monitor VMob data. For additional details on how to get started, please see the VMob content pack for Power BI help page.

Start loading the content pack by connecting to your VMob account in Power BI. Once the content pack is loaded, you’ll see a new dashboard, report and dataset in your workspace marked with an asterisk. Clicking on the tiles will drill into the 4 pages of reports built on top of the data set. For example, selecting the Redemptions by Campaign tile will load the Campaign Performance report which shows details about your campaigns for the last 30 days.

You can hover over any of the visualizations to see additional details about that specific data point. You can also leverage the filters in the report by opening the filter pane on the right.

Navigate between the report pages using the named tabs at the bottom. On each page, you can also switch to Edit Mode, to view all of the tables and fields that are included in the dataset. This mode allows you to add filters, create or modify visualizations and add new report pages. The highlighted tables in the Fields list show where the fields come from for a specific visual.

Any of the visualizations be pinned back to the dashboard to further customize it. When you pin a visual you’re prompted to choose which dashboard to pin to, allowing you to build up a dashboard with tiles from multiple different reports. Each tile can be resized or moved on your dashboards allowing for further customization.

After you initially import the data, the dashboard, reports and data set will continue to update daily. You can control the refresh schedule on the data set as well. The VMob content pack for Power BI helps you visualize and explore an initial set of metrics and reports that can be customized for your scenario. 

We’re always interested in hearing your feedback; please contact us at http://support.powerbi.com to let the team know how your experience was and if there’s anything we can do better. We look forward to your feedback!