MAQ Software - Interactive Presidential Election Map

Showcase past U.S. presidential election results in an interactive map. Breakdown results by state and project future trends. Allow users to view past elections and predict voting outcomes. Collect user feedback and send it back to a data source.

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Problem Statement:

To develop an interactive map to track U.S. presidential elections. The final product needed to showcase each state’s results for past elections and predict a state’s winner for future elections.

Detailed requirements:

Ability to predict a state winner on a blank United States map
Allow users to view and select past election results from 1972 to the present
Display a summarized tally of the U.S. presidential winner, based on user selection
Ability to insert previous election results (from 1972 on) as a template, and then update the states
Ability for users to refresh their predictions and restart
Ability to refresh the entire prediction when another user began using Surface HUB

Proposed Solution:

The challenge here was to develop the interactive components. During that time, Power BI was an upcoming technology solution with no write back feature. After deep analysis, exploration, and proofs of concept, we developed a solution that met all the requirements.

MAQ Software’s Interactive Presidential Election Map is an integrated application generated over Power BI. Our custom application provided a seamless solution by building on Power BI’s ability to enable a two-way data transfer. This customized service on PowerBI can be used to create many meaningful applications that incorporate various business logics.

The application is a touchscreen-based game which:

Pulls data from online data sources
Applies dynamic business rules
Showcases data and trends
Sends a database on user feedback back to the data source
Stores a variety of data on end users’ interactions with the application

The application pulls data from all historical maps going back 1789, the year of the first U.S. presidential election. Starting with the 1972 map, users may update the map to see how their expectations of the 2016 election compare to past elections.

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