Cobena Business Analytics & Strategy Inc - Market Mix Modeling

Multivariate statistical analysis can help determine (a) which marketing investments are influencing your products' sales growth, (b) which products are correlated to offtake, and (c) how much these products contribute to overall sales.

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Power BI helps us get down to the nitty-gritty of data by giving an avenue to interact with data and mine insights for various use cases, in a visual and simple-to-use way. 


With the power of dashboards, see how multivariate statistical analysis can determine which marketing investments are influencing the growth of your products’ sales, which ones are correlated to offtake and how much they contribute. 


Using this dashboard, play around with different Power BI data filters to know the optimal mix of effective marketing initiatives that can lead to higher sales, efficient budget allocation, and ultimately, profitable return of investments (ROI).

 

COBENA’s MMM solution, powered by Microsoft Power BI, combines the technical expertise in mathematical modelling and decades-long experience in marketing, sales and market research. It covers an end-to-end approach from data engineering, agile descriptive analytics and advanced analytics. For each MMM engagement, customers are provided with predictive modelling, a corresponding simulation tool, and actionable insights.

 

This dashboard will help you filter through various products and the effects of certain investments, historical contribution, and offtake forecasts.


Cobena's dashboard services not only provide clients with a visualized report, but also a full end-to-end management service. From solutions architecture to reporting, we will start with cleaning up your data source and also do ETL, all while making sure the dashboards we create together answer your most important business questions. Here's to smarter and data-driven decision-making with Power BI!

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