Neal Analytics, LLC - Weather-based Marketing for Pharma

This solution helps optimize media spend by reacting to changing market conditions. By combining relevant internal data with external data sources, marketing managers can allocate media spend more effectively.

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Making Smarter Media Spend Decisions

Responding to changing market conditions is a demanding task. The difference between a successful media campaign and a missed target often comes down to timing and location. Our customers more effectively target marketing spend by reacting to market changes, inventory levels, and real-time social media feeds.

The example we have provided is from the retail pharmaceutical industry, but many companies can benefit from better targeting and more reactive Marketing/Media Spend.

Neal Analytics helps firms increase ROI on their marketing spending by better utilizing and integrating data from multiple sources. The goal is to maximize the number of markets where demand matches available inventory while using the insights to increase available inventory where possible.

This is accomplished by bringing unique and differentiated data providers together with sale, operations, and marketing data. The result is managers who are equipped to quickly discover how demand is tied to location, weather, and other key business drivers. Our unique analytical methodology adds value to any organization through accurate and timely forecasting. This enables managers to allocate marketing expenditures in a leaner, more effective way.

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