Understand the ins and outs of a Filipino family’s day to day. 

For FMCGs, SMEs and researchers, this report aids in profiling their prospective market. Using Family Income and Expenditure Survey (FIES) data from 2015, users of this report will be able to see the composition of a Filipino family including what they spend on, how much they save, what they own, top foods they consume, and where they are located.

Users of this report will be able to answer questions like: 

1. Am I positioning myself as a business where the average Filipino family spends?

2. What new product can I develop that is in line with their daily spend? 

3. Do I know my customers and target market well? 

With Cobena’s dashboard services, clients get not only a visualized report, but also a full end-to-end management service. From solutions architecture to reporting, we will start with cleaning up your data source and also do ETL, all while making sure the dashboards we create together answer your most important business questions. Here’s to smarter and data-driven decision-making with Power BI!