Porini Insight - PowerSocial

Power Social is the new social business platform to empower the enterprise. Power Social, through monitoring and real-time analysis of the interaction between the company and users on major social networks and blogs, can help to adapt sales & marketing strategies, production and R & D quickly and efficiently.

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CHALLENGES
Today the “Social world” has become one of the focal point of our society. Monitoring and analyzing the huge traffic of information generated or shared by users is very complex. Since socials are information channel with a very wide catchment basin the company should be able to skim and manage information to retrieve those useful to the company.

WHO
Thanks to the integration of the social world with the business information Power Social can bring benefits to all business levels: starting with those most affected such as marketing and sales to those indirectly involved as a production and R & D.

DESIRED OUTCOMES
Power Social allows you to monitor user interactions with the company in a simple and immediate manner. The company can access the contents of different Social Network quickly, so the employees can view the reactions of its users to any marketing campaigns or new product releases thus becoming proactive and not passive to the “Digital and social World”

Power Social allows the users to correlate in a single environment the sales trend to interactions on social enterprise.

Through the use of reporting generated by Power Social integrated in the world of Marketing (CRM), you can quickly assess in real time the effectiveness of a particular marketing campaign, the choose of a brand ambassador or the performance of an event or product.

Power Social collect all information related to products and services sold or promoted by the company reaping the feedback and the sentiment of Social users.

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