ADN : Africa Digital Native
- Increased results
- Improve customer knowledge
- Lower churn
- and lower dormant bank accounts
- Cstomize their products and services in ways that meet needs, solve problems, and promote customer retention and loyalty
- create more effective cross-sell and up-sell campaigns
- Choose the best channel to communicate
ADN's BBA Solution gives banks informations on their most profitable customers, products ans sales departement.
For example, BBA Solution helps banks have a better understanding of customers’ needs and address them proactively.
In fact, financial services firms using Analytics solutions reported a 7% improvement in cross-sell and up-sell revenue
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