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Alight Analytics

Alight Analytics makes it easy for marketers to use Power BI to measure marketing’s impact and drive bottom-line business growth. 


Alight offers a lineup of next-generation analytics solutions that connect seamlessly with Power BI, enabling marketers to assess and optimize their performance with: 


  • Plug-and-play dashboards and KPIs

  • Automated data and reporting workflows

  • Built-in attribution and forecasting models

  • Analytics experts to configure and customize the solution


Alight’s solutions automate reporting across all marketing and sales platforms, and supply users with the insights they need to measure marketing engagement, optimize campaign spend and forecast the impact of marketing spend. 


Users aren’t required to possess any coding or SQL skills — Alight’s team of analysts configures each user’s solution to their specifications. 


Each solution is powered by ChannelMix, Alight’s marketing intelligence platform, which aggregates, unifies and stores data from any source of marketing and sales data, even if no API exists.


That includes:


  • CRMs like Salesforce and HubSpot

  • Web analytics providers like Google Analytics and Adobe Analytics

  • Social media 

  • Search

  • Offline media like TV, radio, print, direct mail and OOH

  • Product and ordering databases

  • … and much more. 


The analysis and model-ready data is then piped into Alight’s turnkey marketing dashboards, which take full advantage of Power BI’s feature set, including its cross-filtering and highlighting functionality


Users don’t need to possess any special skills or spend weeks building a visualization. With Alight, setting up a new dashboard takes less than an hour in many cases, speeding up users’ time to insight.


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