- Build your narrative
As you tell your story, you need to use your data as supporting pillars to your insights. Help your audience understand your point of view by distilling complex information into informative insights. Your narrative and context are what will drive the linear nature of your data storytelling.
- Use visuals to enlighten
Visuals can help educate the audience on your theory. When you connect the visual assets (charts, graphs, etc.) to your narrative, you engage the audience into hidden insights with the fundamental data to support your theory. Instead of presenting a single data insight to support your theory, it helps to show multiple pieces of data, both granular and high level, so that the audience can truly appreciate your viewpoint.
- Show data to support
Humans are not naturally attracted to analytics. Through the enlightenment that your narrative has provided, your data is there to provide tangible support. Context and critique are integral to the full interpretation of your narrative. Using business analytic tools to provide key insights and understanding to your narrative can help provide the much-needed context throughout your data story.