walkerscott - Marketing Analytics

Optimize your marketing effectiveness This solution is designed to enable marketing managers to easily analyse their online and offline marketing effectiveness in a sophisticated manner. It is customized for a global FMCG company but can be branded or configured to your specific industry, function and team structure.

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Optimize your marketing effectiveness

This solution is designed to enable marketing managers to easily analyse their online and offline marketing effectiveness in a sophisticated manner. It is customized for a global FMCG company but can be branded or configured to your specific industry, function and team structure.

Identify problem areas and devise effective and targeted interventions through:
- Understanding impression and lead trends and patterns across regions, business groups via all online and offline marketing channels
- Analyzing conversion rate marketing funnel metrics at an overall and detailed levels
- Identifying spend on and top/bottom performing products across each marketing funnel
- Estimating reach based on offline ads and AR/PR activities and analyzing market sentiment across product categories  

The solution comes with all the out-of-the-box functionalities within Power BI - ability to:
- View and subscribe to reports on the go on the Power BI mobile app 
- Set up alerts to notify you when data in your reports changes beyond limits you set
- Connect to other relevant data sources and mash these together 
- Transform data and add new metrics and reports / edit existing reports 
- Perform ad-hoc analysis and dig deeper using the built-in analytics capabilities
- Collaborate on and share customized dashboards and interactive reports
- Keep data secure while giving user groups access to the insights they need


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