Microsoft's Guy in a Cube has been providing tips and tricks for Power BI and Business Intelligence on his YouTube channel since 2014. Every Thursday we highlight a different helpful video from his collection.

In this week’s Tech Tip Thursday, our own Guy in a Cube talks about what "Row-Level Security" means for analysts, and how it can be applied to both DirectQuery and cloud models in Power BI. He also demonstrates how to create roles for datasets, add new filters, and assign users to these roles using the new Security settings in the Power BI service.