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How user feedback influences Microsoft Business Application development

Internally, Microsoft runs every aspect of the company using data. We refer to this as our “Data Culture”. As the leader of business intelligence and analytics for James Phillips, the Corporate Vice President who leads the Business Applications Group, I am often asked why and how we manage user feedback. With this post, I would like to share our practices around collecting and using data to accelerate development of business applications like Power BI, Power Apps, Microsoft Flow and the range of Dynamics 365 products.

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