Today during the Microsoft Data Insights Summit, James Phillips, corporate vice president of Microsoft’s Business Applications, Platform and Intelligence (BAPI) organization, announced the general availability of Power BI Premium.

Power BI Premium was first announced on May 3 as the next step in our commitment to empower people and organizations with access to critical intelligence. The offering enables the distribution of reports broadly across an enterprise and externally, without requiring recipients to be individually licensed. And since Power BI Premium consists of capacity in the Power BI service exclusively dedicated to an organization, the offering provides the flexibility to customize performance based on the needs of a team, department, or the organization itself.

Power BI Premium is available in a range of capacity sizes, each with different numbers of virtual cores and memory sizes that can scale as requirements change – read the Power BI Premium whitepaper for more information and explore the calculator to help with Power BI Premium deployment planning. Visit documentation for details on purchasing.

Power BI Premium includes the on-premises deployment and distribution of interactive Power BI reports and traditional paginated reports with Power BI Report Server. Power BI Premium enables the same number of virtual cores an organization provisions in the cloud to also be deployed on-premises without the need to split the capacity. Choose Power BI in the cloud, or maintain reports on-premises with Power BI Report Server and move to the cloud at your pace.

Power BI Report Server is generally available now as part of Power BI Premium. SQL Server Enterprise Edition customers with active Software Assurance (SA) have the rights to deploy Power BI Report Server through SA entitlement. Download the evaluation edition of Power BI Report Server for free today! Read more about Power BI Report Server features, register to attend our June 28 webinar and explore documentation for more information on getting started.

Additionally, Power BI Premium advances how Power BI content is embedded in apps by converging Power BI Embedded with the Power BI service. Customers, partners and the broad developer community can take advantage of one API surface, a consistent set of capabilities and access to the latest features with Power BI Premium.

Pricing for embedding with Power BI Premium begins at $625/month. Read more for a list of SKUs and their availability, as well as for help getting started.

Lastly, keeping pace with Power BI’s rapid innovation, dozens of new features were announced during James’ keynote that are available today. Visit the Power BI service, Power BI Desktop and Power BI Mobile blogs to read more about them.

The Visio custom visual for Power BI will be available in the custom visuals store in July, but is available now for preview here.

And we offered a glimpse into the future of Power BI by demonstrating capabilities that are coming soon, including more powerful reports that feature custom drill-through pages, navigation buttons, what-if parameters, and bookmarks. Further, to help close the loop by turning insights directly into action, we also showed how you will be able to use PowerApps within Power BI to seamlessly enable write-back directly within Power BI reports. And finally, we showed how Quick Insights in both Power BI Desktop and Q&A put advanced AI into the hands of everyone, from analysts to end users asking questions on mobile devices. As always, we plan to keep up the amazing pace of improvements and new features Power BI is known for.

If you aren’t able to attend the Microsoft Data Insights Summit, watch the keynotes and featured sessions on demand for more information on Power BI Premium and today’s other announcements.