Today, we are excited to announce a new suite of Power BI solution templates for brand management and targeting on Reddit through a thrid-party API relationship with SocialGist. These templates complement existing brand-oriented solution templates available for Twitter, Facebook, and Bing News.
The Reddit solution template suite combines AI with interactive visual analytics to reveal how different brands are performing across the Reddit platform, from companies and CEOs down to individual products. Behind the scenes, it uses Azure services and technologies from Microsoft AI and Research to support rich exploration by sentiment levels, key words, and author communities. All you need to get started are the list of brands you want to track and an Azure subscription – the solution template will automate and take care of everything else.
With Reddit solution templates, you can easily track mentions of your brand, identify communities that talk about your products, and discover key influencers within those communities. You can also do the same for your competitors and their products!
The templates provide direct answers to the questions about who is talking about which brands, what are they saying in terms of text, sentiment, and keywords, and where on Reddit are they saying it. The templates also reveal new opportunities to drive customer engagement, whether through the identification of new community segments, top posts worthy of promotion, or trends in post volume or sentiment that require a timely response.
“With more than 330 million monthly users posting, commenting and voting across 138,000 active communities each day, Reddit is home to the most diverse and authentic conversations on the internet; and as such, an increasingly valuable source of brand and consumer insights,” says Alex Riccomini, director of business development and media partnerships at Reddit. “We’re excited to partner with Microsoft to bring Reddit’s vast data to Power BI, making it easier and more flexible than ever to customize, collect, and consume business-impacting insights from the Reddit community.
Together, the Power BI solution templates for Reddit offer unique brand insight and customer targeting opportunities powered by the highly-engaged and rapidly-growing Reddit community.
Multiple Workbook Experiences
1. Overview – This workbook shows the big picture for selected brands and the key influencers and communities talking about them.
Analyzing sentiment over time
2. Targeting and Activation – This workbook reveals how communities relate to brands across the Reddit platform and highlights key influencers.
Lookalike community analysis
3. Advanced Analytics – This workbook enables deep analytic exploration of Reddit posts, comments, and user activity relating to selected brands.
Deep dive analysis with free-text search
Try it out & let us know
Go ahead and check out the Reddit solution template. You can try out an interactive sample report, watch a demo video or just go ahead and set things up! The team is always interested in any thoughts or feedback – you can reach us through our alias (firstname.lastname@example.org) or by leaving a comment on the Power BI Solution Template Community page.