Increased competition and new customer expectations are pushing retail banks to embrace a digital transformation of their business. Millennials are not afraid to change banks or to use other providers to answer their basic financial needs. Offering a superior and consistent customer experience across various channels is one of the key challenges that retail banks will need to address as soon as possible. At the same time, improvements of their internal business processes (customer on boarding, loan origination's, etc.) will help retail banks to reduce operational costs and improve customer response times. To achieve those goals, retail banks are leveraging analytics to deep dive into customer journey and behavior across their life-cycle to offer them the best product/service at the most appropriate time. With our extensive experience in financial services and strategic methodology, Microsoft Services can help you plan and implement banking analytics capabilities that will empower your relationship managers to offer a superior experience to your customers. Banking analytics can help you reduce customer churn, improve customer profitability and more accurately cross-sell/up-sell.
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