Teambase Media and Entertainment Audience Analytics provides Media networks insights to content performance and audience affinity. This deeper understanding helps increase advertising revenue potential and optimize channel marketing budgets. The ability to manage and predict content ratings optimizes matching program content to advertiser needs. The solution has the ability to pull information from multiple sources covering program ratings, audience demographics and market detail. The historical ratings data is used to feed a analytic model that predicts potential content ratings.
Some of the key features are:
A full Media and Entertainment data model with over 30 visualisation components
Over 50 metrics to work with
Analyse audience trends and defend a channel’s leadership position
Understand competitor program ratings to see movement in Share of Audience and TRPs
Predict program ratings and optimize ad spot selling to advertisers.