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Learn how to “think like a Freak” with Freakonomics authors at Microsoft Data Insights Summit

Headshot of article author The Power BI Team

With more than 5 million copies sold in 40 countries, Freakonomics is a worldwide phenomenon — and we’re thrilled to announce that authors Steven Levitt and Stephen Dubner will join us for a special guest keynote at Microsoft Data Insights Summit, taking place June 12–13, 2017 in Seattle.

The Microsoft Data Insights Summit is our user conference for business analysts — and the place to be for those who want to create a data-driven culture at their organization. Now in its second year, the event is packed with strong technical content, hands-on workshops, and a great lineup of speakers. Plus, attendees can meet 1:1 with the experts behind Microsoft’s data insights tools and solutions, including Microsoft Power BI, SQL Server BI, Excel, PowerApps, and Flow.

From their bestselling books, to a documentary film, to a podcast boasting 8 million monthly downloads, authors Levitt and Dubner have been creating a data culture all their own, showing the world how to make smarter, savvier decisions with data. With their trademark blend of captivating storytelling and unconventional analysis, the duo will teach you to think more productively, more creatively, and more rationally — in other words, they’ll teach you how to think like a Freak!

Levitt and Dubner will get below the surface of modern business practices, discussing the topics that matter most to today’s businesses: how to create behavior change, incentives that work (and don’t work), and the value of asking unpopular questions. Their keynote will leave the audience energized, prepared to solve problems more effectively, and ready to succeed in fresh, new ways.

If you want to learn how to use data to drive better decisions in your business, you don’t want to miss this keynote — or the rest of the Microsoft Data Insights Summit. Register now to join us at the conference, June 12–13. Hope to see you there!