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[Webinar 10/27] Overcome Key Marketing Analytics Challenges with Microsoft Power BI and Alteryx

Headshot of article author Miguel Martinez

With more digital work being done than ever before, the sheer volume of data that marketing departments collect is growing each and every day. As a result of this influx of data, marketers now have more opportunity to drive better outcomes for their organizations. Marketing departments need to gain deeper insights into their marketing data in order to maximize their impact and ROI. However, analysts must deal with the increasing volume and complexity of the data before they can deliver timely insights relating to important areas such as campaign, website and social analytics.

There are several challenges that analysts face, but two of the most crucial are Manual Manipulation of the data and Lack of Insight due to the flood of data. Manually hunting for and combining data is inefficient, and there is no easy way to translate the flood of marketing data into insights and action.

So, how can you, as an analyst, combat these challenges and get more value from your marketing data at the point of impact?

Join this webinar and learn how you or your analysts can:

  • Quickly blend marketing data from multiple sources to deliver a comprehensive view of your marketing initiatives.
  • Prepare and cleanse your data in 1/10th the time it normally takes, and automate the process for easy repeatability.
  • Gain deeper insights into your marketing data by utilizing predictive analysis with no coding required.
  • Visualize your data in interactive reports and dashboards that can be accessed with any browser and shared with everyone in your organization.

Join us Thursday Oct. 27th 10 am PDT